ENG Kenya unveils the ‘Largest Billboard in East Africa”

Nairobi, Kenya. June 11, 2009

Leading visual communication and multimedia solutions company, ENG has unveiled the “Largest outdoor media in East Africa”. The High rise scaffold media is the first of its kind in Africa and marks ENG Kenya’s commitment to innovation and service quality in the region.

ENG Kenya's scaffold on Mombasa Road, Nairobi

The highly visible and eye- catching Scaffold media dominates an area of about 1400 sq.meter on one of the busiest roads of Nairobi; the Mombasa Road. The traffic represents a mixed demographic profile and ethnicity and ensures attractive ROI across various consumer and business segments. The long stretch and the various intersections of the Mombasa Road ensure maximum exposure and ad effectiveness.

The scaffold allows advertisers to have their communication visible 24/7 through state of the art illumination and a clutter free presence enables a long lasting impression.

According to Sandeep Nehra, Chief Operating Officer, ENG East Africa; “ENG is committed to evolving the East African product offerings in media. We are designing structures that complement the African Culture and ensure more effectiveness and brand recall. We have a lot of plans for Africa and we intend to enhance the expectations to greater heights.”

Samsung advertising on ENG Kenya's scaffold on Mombasa Road, Nairobi

The ENG Kenya Bench Media Project

ENG Kenya has installed numerous bench media in the capital city of Kenya, Nairobi.

Inline with ENG’s strategy to invest in the region, Emirates Neon Group has collaborated with the City Council of Nairobi that is the Governing body of the Kenyan Capital to install benches throughout the Green city as a community initiative.

Nairobi city with its unusual greenery amidst global urbanization drive now witnesses a facelift through this new joint venture.

Besides the community cause, Bench Media as an outdoor media advertising vehicle has garnered acclamation from clients and agencies; the bench media is a novel concept in Kenya and the innovative product line has created a rejuvenation in Kenya Advertising industry which uptil now was experiencing stagnancy in new advertising opportunities.

The aim of Emirates Neon Group to serve the Kenya market with products offering the best value proposition ensures a win-win situation where the clients are assured with a positive return on outdoor advertisement.

The benches positioned strategically in the prime locations of Central Business District of Nairobi and along the sideline of Uhuru highway, and Kenyatta Avenue ensures a good exposure level as the passenger mobility is high in these areas.

The back rest panel is designed ergonomically with optimized angle of inclination, which not only ensures for a comfortable seating but also structures a proper visibility factor for clients artwork which can be applied on the advert area (1.8* 0.6 Mtr).

Historically the small format structures which are arranged as a close knit circuit will ensure relatively higher ad recall and will aim to influence the buyer’s decision making process by its repeat exposure till point of purchase.

As these benches are arrayed along the dense mobility area of pedestrian mass and slow moving automobile traffic; with every dollar of investment the advertiser is ensured with higher number of exposures than any other medium existing inside the Central Business District (CBD) in Nairobi.