ENG Kenya has installed numerous bench media in the capital city of
Inline with ENG’s strategy to invest in the region, Emirates Neon Group has collaborated with the City Council of Nairobi that is the Governing body of the Kenyan Capital to install benches throughout the Green city as a community initiative.
Besides the community cause, Bench Media as an outdoor media advertising vehicle has garnered acclamation from clients and agencies; the bench media is a novel concept in
The aim of Emirates Neon Group to serve the
The benches positioned strategically in the prime locations of Central Business District of Nairobi and along the sideline o
f Uhuru highway, and
The back rest panel is designed ergonomically with optimized angle of inclination, which not only ensures for a comfortable seating but also structures a proper visibility factor for clients artwork which can be applied on the advert area (1.8* 0.6 Mtr).
Historically the small format structures which are arranged as a close knit circuit will ensure relatively higher ad recall and will aim to influence the buyer’s decision making process by its repeat exposure till point of purchase.
As these benches are arrayed along the dense mobility area of pedestrian mass and slow moving automobile traffic; with every dollar of investment the advertiser is ensured with higher number of exposures than any other medium existing inside the Central Business District (CBD) in
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