Chairman of ENG, Hanif Merchant talks about the company's global ambitions in outdoor media

ENG has ambitions to become a global corporation within the next 10 years.

ENG is looking into successfully translating its domestic success in the UAE to regional and international levels. The most recent acquisition to compliment Emirates Neon Group's global strategy includes a company in China renamed as ENG Consulting, China.

For more details on Hanif Merchant's interview, check out the Gulf News coverage.

The ENG Kenya Bench Media Project

ENG Kenya has installed numerous bench media in the capital city of Kenya, Nairobi.

Inline with ENG’s strategy to invest in the region, Emirates Neon Group has collaborated with the City Council of Nairobi that is the Governing body of the Kenyan Capital to install benches throughout the Green city as a community initiative.

Nairobi city with its unusual greenery amidst global urbanization drive now witnesses a facelift through this new joint venture.

Besides the community cause, Bench Media as an outdoor media advertising vehicle has garnered acclamation from clients and agencies; the bench media is a novel concept in Kenya and the innovative product line has created a rejuvenation in Kenya Advertising industry which uptil now was experiencing stagnancy in new advertising opportunities.

The aim of Emirates Neon Group to serve the Kenya market with products offering the best value proposition ensures a win-win situation where the clients are assured with a positive return on outdoor advertisement.

The benches positioned strategically in the prime locations of Central Business District of Nairobi and along the sideline of Uhuru highway, and Kenyatta Avenue ensures a good exposure level as the passenger mobility is high in these areas.

The back rest panel is designed ergonomically with optimized angle of inclination, which not only ensures for a comfortable seating but also structures a proper visibility factor for clients artwork which can be applied on the advert area (1.8* 0.6 Mtr).

Historically the small format structures which are arranged as a close knit circuit will ensure relatively higher ad recall and will aim to influence the buyer’s decision making process by its repeat exposure till point of purchase.

As these benches are arrayed along the dense mobility area of pedestrian mass and slow moving automobile traffic; with every dollar of investment the advertiser is ensured with higher number of exposures than any other medium existing inside the Central Business District (CBD) in Nairobi.