ENG Kenya unveils the ‘Largest Billboard in East Africa”

Nairobi, Kenya. June 11, 2009

Leading visual communication and multimedia solutions company, ENG has unveiled the “Largest outdoor media in East Africa”. The High rise scaffold media is the first of its kind in Africa and marks ENG Kenya’s commitment to innovation and service quality in the region.

ENG Kenya's scaffold on Mombasa Road, Nairobi

The highly visible and eye- catching Scaffold media dominates an area of about 1400 sq.meter on one of the busiest roads of Nairobi; the Mombasa Road. The traffic represents a mixed demographic profile and ethnicity and ensures attractive ROI across various consumer and business segments. The long stretch and the various intersections of the Mombasa Road ensure maximum exposure and ad effectiveness.

The scaffold allows advertisers to have their communication visible 24/7 through state of the art illumination and a clutter free presence enables a long lasting impression.

According to Sandeep Nehra, Chief Operating Officer, ENG East Africa; “ENG is committed to evolving the East African product offerings in media. We are designing structures that complement the African Culture and ensure more effectiveness and brand recall. We have a lot of plans for Africa and we intend to enhance the expectations to greater heights.”

Samsung advertising on ENG Kenya's scaffold on Mombasa Road, Nairobi

ENG participates in the Airport Show 2009.

May 19, 2009

Dubai, UAE -- Middle East’s leading visual communications company ENG, showcased its state-of-art digital technology and signage at the Airport Show 2008 held at the Airport Expo Dubai, UAE.

The 32-square meter ENG pavilion displayed some of the major projects on signage systems, way finding, information and other signage works that ENG has created on a domestic and international level.

The communications force presented its work to the trade visitors and other power personalities in the international industries. ENG used the forum to convey the high quality standards and innovation in signage that it is known for, while also advertising its excellence in the latest trend in UAE that is Digital Signage. The company has pioneered this technology in the region by offering Virtual Private Networks (VPNs).

View original press release here

Chairman of ENG, Hanif Merchant talks about the company's global ambitions in outdoor media

ENG has ambitions to become a global corporation within the next 10 years.

ENG is looking into successfully translating its domestic success in the UAE to regional and international levels. The most recent acquisition to compliment Emirates Neon Group's global strategy includes a company in China renamed as ENG Consulting, China.

For more details on Hanif Merchant's interview, check out the Gulf News coverage.

The ENG Kenya Bench Media Project

ENG Kenya has installed numerous bench media in the capital city of Kenya, Nairobi.

Inline with ENG’s strategy to invest in the region, Emirates Neon Group has collaborated with the City Council of Nairobi that is the Governing body of the Kenyan Capital to install benches throughout the Green city as a community initiative.

Nairobi city with its unusual greenery amidst global urbanization drive now witnesses a facelift through this new joint venture.

Besides the community cause, Bench Media as an outdoor media advertising vehicle has garnered acclamation from clients and agencies; the bench media is a novel concept in Kenya and the innovative product line has created a rejuvenation in Kenya Advertising industry which uptil now was experiencing stagnancy in new advertising opportunities.

The aim of Emirates Neon Group to serve the Kenya market with products offering the best value proposition ensures a win-win situation where the clients are assured with a positive return on outdoor advertisement.

The benches positioned strategically in the prime locations of Central Business District of Nairobi and along the sideline of Uhuru highway, and Kenyatta Avenue ensures a good exposure level as the passenger mobility is high in these areas.

The back rest panel is designed ergonomically with optimized angle of inclination, which not only ensures for a comfortable seating but also structures a proper visibility factor for clients artwork which can be applied on the advert area (1.8* 0.6 Mtr).

Historically the small format structures which are arranged as a close knit circuit will ensure relatively higher ad recall and will aim to influence the buyer’s decision making process by its repeat exposure till point of purchase.

As these benches are arrayed along the dense mobility area of pedestrian mass and slow moving automobile traffic; with every dollar of investment the advertiser is ensured with higher number of exposures than any other medium existing inside the Central Business District (CBD) in Nairobi.

About Emirates Neon Group!

The Emirates Neon Group is an international company that has come a long way since its modest beginnings in the United Arab Emirates in the mid 1970s. The Emirates Neon Group slowly evolved into the thriving business it is today.

ENG was established in 1976 by Mr. Muhammed Hanif Merchant. At the time, Emirates Neon Group had only 27 employees and was known as Emirates Neon because its primary focus was on crafting neon signs.

More than a decade later, after forging a contract with Emirates Petroleum, Emirates Neon opened a branch office in Abu Dhabi and other places in the Emirates region.

In 1990, as technology progressed, ENG was able to install a Tri-O-Vision unit, an electromechanical sign with rotating segments that has the ability to display three advertisements. That same year, Emirates Neon Group also established a separate division for outdoor advertising.

Seven years later, Emirates Neon Group inked a contract for a unipole billboard advertisement on the Sheikh Zayed Road Highway and Al Ain Highway.

In the late 1990s, ENG instituted a division to accommodate print advertising and later installed an ultra-bright LED sign.

ENG continued to grow and establish new products, including digital ambient media, which brought new opportunities for business.

Toward the turn of the century, Emirates Neon Group got into the traffic sign business in the UAE and parts of the Middle East.

The next few years opened many doors for ENG, including joint venture deals and a journey in to the world of television advertising. ENG’s latest accomplishment was making a name for itself in print and broadcasting media.

The year 2007 was a big year for ENG – the company extended its international reach by opening up offices in the UK, Pakistan, East Africa and China.