Monday, August 25, 2008

About Emirates Neon Group!


The Emirates Neon Group is an international company that has come a long way since its modest beginnings in the United Arab Emirates in the mid 1970s. The Emirates Neon Group slowly evolved into the thriving business it is today.

ENG was established in 1976 by Mr. Muhammed Hanif Merchant. At the time, Emirates Neon Group had only 27 employees and was known as Emirates Neon because its primary focus was on crafting neon signs.

More than a decade later, after forging a contract with Emirates Petroleum, Emirates Neon opened a branch office in Abu Dhabi and other places in the Emirates region.

In 1990, as technology progressed, ENG was able to install a Tri-O-Vision unit, an electromechanical sign with rotating segments that has the ability to display three advertisements. That same year, Emirates Neon Group also established a separate division for outdoor advertising.

Seven years later, Emirates Neon Group inked a contract for a unipole billboard advertisement on the Sheikh Zayed Road Highway and Al Ain Highway.

In the late 1990s, ENG instituted a division to accommodate print advertising and later installed an ultra-bright LED sign.

ENG continued to grow and establish new products, including digital ambient media, which brought new opportunities for business.

Toward the turn of the century, Emirates Neon Group got into the traffic sign business in the UAE and parts of the Middle East.

The next few years opened many doors for ENG, including joint venture deals and a journey in to the world of television advertising. ENG’s latest accomplishment was making a name for itself in print and broadcasting media.

The year 2007 was a big year for ENG – the company extended its international reach by opening up offices in the UK, Pakistan, East Africa and China.